Discussion: "Forms of Communication" Audiences and the Independent Performing Arts

What classic communication formats work for the independent performing arts community? What innovative communication formats are worth trying out? How can long-term audience loyalty work for independent theaters? What role can the press play? Can social media be a successful communication tool for theater?
 

Moderated by Susanne Chrudina (spreeagenten), the panel participants include: Annika Frahm (HAU), Esther Ningelgen (Theater RambaZamba), Gesa Rindermann (sophiensaele), Lilo Rössler (Theater Strahl), Alice Ströver (Freie Volksbühne Berlin) and Laura Werres (Theater RambaZamba)