Discussion: "How Do I Market Myself Without Selling Out?" Art and the Market

For many years, discussions about theater marketing were diametrically opposed: "Marketing is the death of art!" versus "Art is a product that has to be marketed!". 
This dialectic deadlock has now been resolved: state-funded theaters are increasingly losing their ivory tower status and marketing-affine independent artists are successfully combining good marketing with artistic autonomy.

Moderated by Esther Slevogt (Nachtkritik), the panel participants include: Bettina Götze (Inthega), Anna Ortmann (Monumentalkunstkollektiv anarchistischer Kleinkunst), Andrea Pier (Stage Entertainment), Hendrik Quast (Quast/Knoblich), Brendan Shelper (battleROYAL), Vera Strobel (Theater o.N.), Olaf Nachtwey (Showcase Beat Le Mot).