Presentation of the Result of the Performing Arts Program Marketing Training

Art and culture makers within the independent performing arts community cannot and should not be

held to the standard guidelines of marketing and business administration. Their products and their target groups are not those of a service company. All the same, marketing strategies are necessary, but these must be as individual as the art and culture makers themselves. Authenticity and continuity in one’s own work play an important role in this while also presenting the challenge.

The Performing Arts Program supports the art and culture makers of the independent performing arts community with its Marketing Training by aiding them in developing and implementing custom-made con- cepts for their communication strategies with the help of experts. The Marketing Training offers space for groundbreaking exchange and thought experiments to search for new paths far from the standard fare. The results will be presented and discussed during the Industry Get-Together. Feedback is expressly requested! Communication expert Marc Nikoleit will introduce the self-driven marketing for independent art and culture makers in a few memorable concise points.

Participants:

Marc Nikoleit
Reto Kamberger (LAFT Berlin / Agentur für Anerkennung)
Ute Lindenberg (Agentur für Anerkennung)
Ronan Favereau
Anna Ortmann